Iyah Romm

CEO and Co-Founder, Cityblock Health

CEO and Co-Founder, Cityblock Health

Iyah Romm is the CEO and co-founder of Cityblock Health, a care delivery and technology company spun out of Alphabet’s Sidewalk Labs, which focuses on the hardest problem in healthcare—providing sustainable, cost-effective services to populations with the greatest needs. 

Romm founded Cityblock with the philosophy that people want—and deserve—more health, not more healthcare. In 2018, Cityblock launched a groundbreaking model of health and social care tailored to meet the complex health and social needs of those living in poverty. Cityblock’s model is powered by a technology platform purpose-built for low-income populations and designed in partnership with Medicaid-eligible New Yorkers. 

Romm is known nationally as an expert policymaker and practitioner in the field of transforming healthcare delivery and financing. He has drawn on his experiences in the public sector in leading Cityblock, a venture-based tech-enabled startup, and attracting to it a world-class leadership team. 

Before Cityblock, Romm was the Chief Transformation Officer at Commonwealth Care Alliance (CCA) in Massachusetts. There, he helped to steward nearly $1 billion in insurance premiums and care for tens of thousands of Medicaid and Medicare recipients. Romm also played a significant role in Massachusetts’ healthcare reform efforts, holding leadership roles at the Health Policy Commission, the state Department of Public Health, and as affiliate faculty at Dr. Atul Gawande’s Ariadne Labs. 

Romm studied Biology at Brandeis University and medicine at Boston University before dropping out. He is usually found with his wife and two kids, either chasing garbage trucks in Brooklyn or sailing.

Amanda Starc, PHD (Moderator)

Associate Professor of Strategy, Kellogg School of Management


Amanda Starc, Ph.D., is an Associate Professor of Strategy at the Kellogg School of Management and a Faculty Research Fellow at the National Bureau of Economic Research (NBER). She received her BA in Economics from Case Western Reserve University, and her PhD in Business Economics from Harvard University. Dr. Starc's research interests include industrial organization and health economics. Her research examines the Medicare Advantage, Medicare Part D, and Medicare Supplement ("Medigap") markets, as well as consumer behavior in insurance exchanges. Recent work measures the effectiveness of direct-to-consumer advertising of pharmaceuticals. Her work links models of consumer choice and supply side incentives, and uses a range of econometric techniques to analyze data.